Instagram is one of the most used social media platforms in the world, with over 1 billion monthly active users. From individuals to big corporations, everyone utilizes Instagram to connect with other people and as a business tool to promote services and products.
The Instagram algorithm has recently had some changes, which means you need to stay with your Instagram strategy to have your content seen. The algorithm naturally pushes up posts when there is an increase of interaction with your Instagram account, and you have multiple comments, likes, and followers to show that your content is relevant.
The easiest way to increase engagement is to increase the number of comments organically made on your content. Having more comments on your Instagram will boost your post to the top of your audience’s feed to give your post the attention it deserves.
Knowing how to increase comments on your Instagram properly can be challenging. Finding unique ways to attract user’s attention is the key elevate your Instagram and increase engagement. Check out our top ten ideas on how you can get more comments on your Instagram below.
- 1. Use Niche Hashtags
You can build an entire community around your brand by using a niche hashtag. A niche hashtag is a hashtag that is more specific to the type of product or service you offer. For example, if you’re a food blogger, instead of using the generic #foodblooger tag, you might want to try #BuffaloWingFoodBlogger or #MiamiCubanFoodBlogger instead. The idea is to find a hashtag that describes your Instagram while not being commonly used. This allows you to rank higher and faster in that hashtag category.
Ranking high in any type of hashtag category increases the amount of organic traffic you’ll receive from people searching for that hashtag. These are people who will most likely interact and comment on your Instagram posts because they’re searching for something so specific.
You can use multiple niche hashtags for one business. Some examples of other ideas you can use to create a niche hashtag would be to include the location of your business, style, a descriptive word, or a defining feature. The more specific, the better. This will naturally increase the number of comments you get on your Instagram page.
- 2. Write Captivating Captions
If you invest in writing a caption that is emotionally charged, or poses a question, you are likely to have users comment more frequently on your Instagram photos. Whether the emotion is happiness, sadness, or anger, evoking any type of emotional response to your post will make users react and comment on your photo. The type of content you choose to post about could range from a captivating personal story, illness, injustice, world event, or anything that conveys your feelings and emotions. Remember, if it’s relatable, it’s post-worthy. When people can connect with you through a story or shared opinion, they are encouraged to follow and comment on your content.
Introducing a question in your caption is another way to increase the number of organic comments on your Instagram. You want to ask questions that require a more detailed response than just a yes or a no. For example, if you’re posting about your pregnancy journey, you could end your post with the question, “What are your tips for this soon-to-be mother?”. People love to give advice and be helpful to others. You can ask questions on a variety of topics to keep the interest and comments flowing.
- 3. Create a Giveaway
One of the easiest ways to gain traction in your business is to host a giveaway. You can either do this alone or partner up with another brand. The point of a giveaway is to auction off products or services that your audience would find helpful and allow users to enter the giveaway by doing a certain action.
This could include actions like following a certain brand, liking your post, sharing the post on your Instagram story, or tagging a friend. The easiest way to gain additional comments is to allow one entry per comment. A user who wants to tag all forty of their friends will need to create 40 separate comments to do so. By encouraging users to share the post on their Instagram story or feed, you will gain additional exposure, which will lead to more people entering and commenting on your post.
- 4. Respond to comments in your comment section
Being interactive in your comment section can help you get more comments on your post. It’s a good strategy to respond to the people who reach out to you to show that you value your followers and the time they took to comment on your post. When you comment back, it will start to increase the number of comments, which can encourage users to stop and check out your post. People are naturally curious to read long comment threads.
You can use comment interaction to create a conversation with your audience to promote more engagement. You can answer questions while asking additional questions to your audience to continue the conversation. You can even tag people in your responses, encouraging them to return to the comment section and respond further.
- 5. Promote a future Q&A
Your audience follows you because they like or are intrigued by some part of your Instagram. It could be your lifestyle, brand, or a strong opinion, but there is something that your audience enjoys about your page. You can post an Instagram letting your audience know that you want to do a future Q&A session and that you want the users to post questions they would like answered.
Not only does this encourage users to comment on your post, but it will also give you a bunch of new content ideas. If multiple users ask the same question, you found a topic your followers want more of. You can use this to create future valuable content or discussions, which will gain you additional comments on Instagram.
- 6. Post pictures of your face
Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces. People like profiles that show your actual face. If you want to create more engagement with your posts, you need to start including images with your face in them.
While this doesn’t have to be the case for every post, you should get in the habit of posting your face in one out of three posts. To see how much of a difference posting your face will make, look at your post insights to understand which photos are the most successful and what your audience likes to see.
7. Share Feed Posts to Your Story
A popular trend towards increasing engagement and comments on your posts is to share your post’s image on your stories. You then can add a sticker over the main part of the post with a captivating title to draw users to click through the story link to read your post.
For example, if you have a travel photo you’re sharing, you can post a tiny portion of the photo on your story with the caption “Somewhere in southern California, between mile marker 10 and 25. Can you guess where I am?”. This type of caption will instantly intrigue your followers to click into your post and interact with it. Since the new algorithm doesn’t show posts based on date, stories can be a unique way to draw attention to your profile.
8. Tag A friend
One of the easiest ways to get more comments on Instagram is to post a relatable status and, in the end, instruct your followers to tag a friend who can relate. For example, if you have a small business, you could post about challenges you have as a business owner. At the end of your post, would instruct your followers to tag their friends who own a business. This will help gain additional interaction on the post as the tagged users visit your content and respond to their friends’ original comments.
9. Post at the Right Time
The timing of your post can have a major impact on your post engagement. Research shows that the best time to post on Instagram is between 3 pm and 4 pm eastern time. This time is popular because that is when a lunch break may occur or when users start to run out of energy from a long day and want to scroll. This should be used as a basis for your content and should be adjusted to fit your audience.
Think about what your audience does during the day and when they would have downtime to check their Instagram. Checking your insight page by clicking the three dots on your business profile page will show you analytics about your engagement.
10. Repeat Content that Works
Check your insight page to see what posts had the most interaction on your page. You will start to see trends among your top posts. It could be the picture style, the time of day you’re posting, or the information and caption below the pictures. Figuring out what your audience wants to see from your content will help you get more comments on your Instagram page. If you’re still unsure what that should be, ask your followers directly what they want to see from you.
Increase Your Engagement
Finding unique ways to attract your audience’s attention is important to elevate your Instagram to where you want to be. The bottom line is that you must pique the interest of your audience and increase engagement. Finding ways to pull in your audience to your content will increase the amount of interaction and comments you’ll see on your posts.
“This article is a paid post and follows The Haitian Times posting guidelines.”