Twenty of Europe’s biggest clubs lost more than €1bn in revenue over the past year while almost 10% has been knocked off players’ average values as the game struggles with the economic impact of the Covid-19 pandemic, according to a study by the market analyst KPMG.
The European Champions Report, focused on the league winners across the six major leagues and carried out by the Football Benchmark Team, found Juventus, Paris Saint-Germain and Porto had double-digit percentage drops in revenue while Bayern Munich, Liverpool and Real Madrid experienced more modest revenue decline. Madrid and Bayern still posted profits, with the Spanish club boasting the highest income with €681.2m (£607m). They are followed by Bayern’s income of €607.2m, Liverpool’s €557m and PSG’s €540.6m.
Madrid returned a profit despite income dropping by 8% through cost-cutting measures including 10% salary cuts applied to all their players and summer sales. They did not sign anyone in the summer and while they have the biggest budget in the study it has reduced by more than €200m this season. Liverpool are estimated to have the most valuable squad.
According to KPMG’s figures, Kylian Mbappé is the world’s most valuable player at €200m while there are four Englishmen in the top 10 – Raheem Sterling (second, €132.5m), Jadon Sancho (third, €130m), Harry Kane (fifth, €120m) and Marcus Rashford (€112,2m). Lionel Messi is 12th on €101.3m. Cristiano Ronaldo is outside the top 50, valued at €63.2m. Mohamed Salah (€122.2m), Sadio Mané (€120m) and Trent Alexander-Arnold (€107.1m) are rated as Liverpool’s most valuable. Madrid’s most valuable player is the defensive midfielder Casemiro. Continue reading
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