Borussia Dortmund (BVB) on Friday announced a new partnership with Brand Connexxion Pte Ltd, a company which focuses on corporate social responsibility activities.

Their aim is to connect organisations, corporate entities and individuals to provide a holistic, innovative program, which is part of Brand Connexxion’s overall CSR (Corporate Social Responsibility) strategy.

This CSR partnership will pave the way for BVB’s involvement in providing grassroots football education by coaches from the BVB Evonik Football academy in Dortmund. Te children will give them the opportunity to learn and understand the sporting principles which should come in handy for them later in life.

The program will be implemented with Brand Connexxion through a network of corporates and individuals that hope to have a positive and lasting impact on the lives of these young children from all over South East Asia, including remote villages and towns. Continue reading

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