Coca-Cola is the new official sponsor of the Coppa Italia, starting the collaboration during the Final on June 17: “This partnership is part of the globalisation process.”
The new alliance between the Lega Serie A and Coca-Cola started with the Supercoppa Italiana and now proceeds with the Coppa Italia, before eventually expanding to Serie A in 2020-21.
“Lega Serie A and Coca-Cola announce an important partnership agreement that will start with the 2019-20 Coppa Italia Final, scheduled on Wednesday June 17, 2020, at the Stadio Olimpico in Rome”, a press release read.
“Coca-Cola, a company that has been operating and producing in Italy for more than 90 years, will be, in the context of a broader strategic partnership.
“The title sponsor of the Italian Cup, which thus takes the name of ‘Coppa Italia Coca-Cola’. It will be a Final full of initiatives that through the social, digital and gaming platforms will involve the public at home before, during and after the match. Continue reading.