FC Barcelona’s board allegedly paid a “reputation management company” called I3 Ventures to attack their “enemies,” which at times even included current players such as Messi and Gerard Piqué, according to Cadena SER.
We will examine a portion of those posts which exploded during the controversy surrounding #BarçaGate, as some are calling it now.
I3 reportedly managed six Facebook pages, but two in particular were the ones used most often to carry out the attacks: Alter Sports and Justicia y Diálogo en el Deporte.
Alter Sports writes in English, with an informal style based on internet culture, memes, and jokes. Meanwhile, Justicia y Diálogo en el Deporte writes in Spanish and with a more “serious” tone.